Shine Bright like Barbados
Project Goals
To demystify the Caribbean as a destination to rest and for couples and show that there are many other possibilities and activities. And we believe that Barbados is the place!
Describe mobility tips, lodging, tours and tourism professionals in the region.
Create an overview of the main beaches and personalized content for different types of travelers, because the idea of the project is also expand the scope of the blogs, including sophisticated public as travel targets in this action.
Promote Barbados as a potential touristic country, since few Brazilian blogs create material on the destination, as we saw in RBBV – Travel Brazilian Blogs Network.
Focus
FocusPresent an itinerary of seven days in Barbados with FRIENDS, presenting different and adventurous activities (such as cooking class and drinks, swim with turtles and sports classes like windsurfing).
Barbados of RIHANNA: show interesting facts connecting Barbados to the country’s biggest pop phenomenon (such as the national holiday on her birthday).
Target
The young audience is the focus of this action, since the majority of readers of both blogs is between 25 and 34 years.
Both blogs are run by women and so we intend to instigate a travel identification of ‘girlfriends’ ‘girls guide to Barbados’
Shine bright like Barbados was created and experienced with O Melhor Mês do Ano
O Melhor Mês do Ano focuses on young and adventurous audience seeking activities outside the ordinary, which likes to immerse themselves in local culture by exploring the background’s destination.
All posts and videos can be seen on Barbados’ Section.
