Scotland the great

GOALS

Present cultural aspects of Scotland that go beyond the kilt, tartan, whisky, and bagpipes. Explore the fine craftsmanship behind each feature
Promote services and attractions for the English and Portuguese-speaking public.
Create a panorama of different touristic activities beyond Edinburgh and create personalized content for young, solo travelers and also couples to finally accomplish a long dream of traveling to Scotland.
Explore the Highlands in-depth, including the different accents as well Scots and Gaelic.
Present advantages by traveling with guided tours in Scotland.
Offer tips on transportation, hotels, tours, and professional guides in Scotland.
Support Scotland’s tourism and hospitality industries with top-class social media content that reaches people who are planning to visit Scotland and are looking to build out their itineraries

FOCUS

Present an itinerary of 10 days in Scotland with different and fun attractions (trekkings, curious places, and local cuisine).

Create special posts and videos about cultural aspects and where people can live this experience.

Share stories about important characters from Scotland.

VISIBILITY

Stories will be published daily about each attraction. Posts and videos will multiply while we explore Scotland.

Before the visit	During the visit	After the visit
Stories, Facebook and Twitter	Real-time photos and updates on social media. Special hashtag. Services and tours reviews with tag in a short post on social media.	Detailed posts about destinations, routes, and services with quality images and videos in both channels, Instagram, and Apure Guria’s blog

OUR MEDIA REACH

Apure Guria
Youtube: Over 300k subscribers and 22.126.135 views / 52% male, 31% 25-34 years old
Instagram: Over 75k followers / 66% female 45% 25-34 years old
Blog: over 200k views monthly / 61% female 30% 25-34 years old
Pinterest: Over 75k followers
Facebook: Over 43k followers

Shaun Vlog
Youtube: Over 175k subscribers and 18.687.500 views
Instagram: over 32k followers
TikTok: 55k followers
Facebook: 15k followers

About us

Angela (Apure Guria) tells her adventures living abroad in Europe to her Brazilian followers. She creates content about cultural differences, great cities to visit, and inspires women to travel the world.

Angela has recently moved to Edinburgh, where she met Shaun from Shaun Vlog. Shaun shares everything about his life as a Scottish guy living in Edinburgh, as well as his passions: travel, food, and adventure. Shaun uses Youtube, Instagram, and TikTok to share his home country with the world, and is passionate about showcasing the best the country has to offer.

Together they decided to create this project and share their love for Scotland and promote the country as a top-class tourist destination.